According to the Content Marketing Institute, “All signs point to video. Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine, or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B.”
We have been hearing it for years, how the bold new world of video content was going to revolutionize the content marketing world. Many of us read it and did nothing to prepare for the dawning of this powerful tool. Failure to launch may have cost you thousands of dollars in sales revenue, when you consider these metrics:
- 82% of B2B marketers that have seized the opportunity. reported success with video marketing initiatives”, according to Vidyard.
- Another tasty metric from this same Vidyard report states that “video on a landing page can increase conversion by 80%!”
- A study posted in a different Vidyard report described the use of video embedded in an email as a powerful tool. 88% reported that email with integrated video improves campaign performance. 76% acknowledged that it generates high click-through rates,
I thought that it would be interesting to investigate what is entailed for getting into the world of B2B video. To do this topic justice, I will deliver it in bite sized chunks, in a series of posts on the topic. Stay tuned for more.