I am constantly seeing projections for content marketing moving more into video. According to The Next Web, studies show our brains not only process visuals faster, but they retain and transmit much more information when it’s delivered visually – all the things content marketers try to do.
Setting up a video recording/editing studio seems like a daunting task and you probably don’t have a clue where to begin. Well, you are in luck. I will guide you on the journey. When we reach the end, you will realize that it wasn’t as difficult as it seemed. So let’s begin!
The Studio Space
What we are looking for is a nice, secure location, that is large enough to accommodate a few guests and two or three crew members. Ideally, this space will be a room where the equipment can be set up and remain there. Nothing gets old faster than lugging equipment back and force, setting it up and breaking it down, just for 30 minutes of video. So hopefully we will be able to find a home to set everything up in and leave it.
We will want to set up the stage area at the far end of the long side of the room. Begin by hanging a backdrop on the wall. Next, we will need to select some appropriate furniture for the interviewing space. This can be as elaborate as leather chairs and an executive desk to as basic as a pair of fabric and wood director’s chairs.
Shopping for The Tools of the Trade
I have first prepared our shopping list, and later we’ll discuss each item individually.
- High resolution digital camera or video cam
- Sturdy Tripod
- High quality microphones
- Studio lighting
- Back drop screen
- Back drop screen mounts
- Video Editing Software
- Video Room Furniture
- Power strip
These are the basic essentials that we will need to purchase. Knowing our budget will enable us to determine how much we can spend on these items. Also, a few of the above items we will want to put more of our budget into. These are the camera, microphones and the editing software.
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