As a marketer, can you afford to ignore this a powerful medium?
I am a serious, die-hard music fan. While watching some of my favorite artists perform via YouTube, it occurred to me how much video has improved the listener experience. It is so much more enjoyable to see the music being performed. As a marketer, I have long been an advocate of using video to supplement written content. Video marketing has found its niche. Yet many firms that have put it on the back burner having become discouraged by cost or its technical nature.
I decided to build my own home editing suite to expand my marketing abilities. Short, high-quality video content is another tool to use across multiple channels. Businesses are finding that video is a major asset for:
- recruiting new employees
- training existing staff
- delivering messages internally from management
- “how to” videos for consumers purchasing their products.
This guide will chronicle my build of a video editing system. You will see how easy it is to put together the pieces needed to start creating effective video content. I have a $5,000 budget for purchasing the components of the editing suite, editing software and a quality video camera. You could do this with a lower budget. I am building with the future in mind, using the most recent technology.
The Desktop Editing Station
The three most important parts of the build are the Motherboard, the Video Card, and a fast processor chip. Secondarily, RAM storage, and hard drive speed and storage capacity are also essential. We will look at each component in detail.
Selecting a Motherboard (MOBO) –You will want a board that leverages the latest Core i7 chip design and gives you plenty of RAM capacity. I have chosen the ASUS LGA2011 5Way Optimization SafeSlot X99 EATX Motherboard (Rampage V Edition 10). ($569 via Amazon.) This MOBO is quite often used by gamers due to its ability to provide speed and power. These are also two of the major requirements of video editing.
Selecting a Processor Chip – This is where the rubber meets the road. Speed and processing ability are essential to handle complex calculations, video, gaming and other intensive operations. I selected the Intel Boxed Core i7-6850K Processor (15M Cache, up to 3.80 GHz) with its 6 cores and 12 threads of processing power. This is NOT the place to buy a less expensive chip. ($589 via Amazon and is worth every penny when it comes to video editing.)
Selecting a Video Card – The third critical component that will define your editing system. I was looking for a card with a large amount of internal RAM as possible. The more RAM this card has, the faster your video will process and render. I selected an EVGA GeForce GTX 1080 Ti FOUNDERS EDITION GAMING, 11GB GDDR5X, LED, DX12 OSD Support (PXOC) Graphic Card, as it is packed with extreme horsepower, next-gen 11 Gbps GDDR5X memory, and a massive 11 GB frame buffer. (The most expensive part of the build at $700 via Amazon.) It is well worth the cost, as you will see later.
How Much RAM do I Really Need? – The answer is as much as you can afford. This is one important reason I selected the Asus MOBO listed above. It holds an impressive 128 GB of high-speed DDR4 SDRAM. I am installing 64 GB to render the video quickly. I selected G.SKILL TridentZ Series 64GB (4 x 16GB) 288-Pin DDR4 SDRAM DDR4 3200 (PC4 25600) Intel X99 Platform Desktop Memory Model F4-3200C16Q-64GTZSW. (NewEgg for $509.) I selected the 4 sticks of 16 GB so I will still have 4 DIMM slots left for future RAM expansion should I need it.
Selecting a Fast, High Capacity Hard Drive – Hard drive speed is essential for accessing raw video footage. Video data uses a huge amount of hard drive space. You need to be thinking Terabytes here rather than Gigabytes. I will leverage the speed of Solid State Drives and back it up with additional storage in the form of a hybrid SSD-SATA drive. For the SSD boot drive, I am going with an Intel SSD 600p Series (1.0TB, M.2 80mm PCIe 3.0 x4, 3D1, TLC). ($360 via Amazon) This will provide fast boot ups, writing and reading speeds, and a lot of storage space to work from. I am backing that up with a secondary storage drive, the Seagate 2TB FireCuda Gaming SSHD (Solid State Hybrid Drive) – 7200 RPM SATA 6Gb/s 64MB Cache 3.5-Inch Hard Drive. ($100 via Amazon)
Casting the Supporting Players
Power – A strong, dependable power supply unit (PSU) is a must have. But this is an area where you will have lots of options that can stretch your budget. You will need at least 850 watts of power. PSU’s are rated by Bronze, Gold, and Platinum ratings. The higher the rating, the more dependability, and the longer your warranty will be. There is a great deal of flexibility in price here.
Cases – The most important thing to look for in selecting a case to house your components in is cooling ability. How much space will it leave once your components are installed? How many fan units does your case accommodate and what size are they? Max out your fan options.
CPU Cooler – High-performance computing creates a lot of heat inside your case. The processor chip, the RAM and the video card are the usual suspects. The life of your components can be extended if you can keep the inside of your case cool. Various types of components, from air to water cooling, are available at a wide range of price levels.
Sound Card – If your MOBO has a quality onboard sound chip, you may not opt to purchase a separate board. The Asus MOBO that I selected above has superior sound built in. So it is one less expense to pay, and more room in my case for ventilation, without a sound card installed. There are many options here from inexpensive to audiophile quality. This is a budget saver option.
Optical Media Player/Recorder – There is a variety of CD/DVD/Blue Ray options out there. The important benchmark is the read/write speeds. The higher, the better. This is another budget saver option.
Internal Multi-Function Card Reader – This allows you to take video directly off your video from your camera’s memory card. You may also pick up a couple of extra USB slots as well. Data Read and Transfer rates are the key thing to look for here. Lots of options and prices, so shop for a bargain here.
Part two of this report will discuss selecting a quality video camera and editing software options. This will start you looking at what is out there that will meet your needs and budget. Be sure to watch for part two soon.
The Hank Moody School of Creative Writing – Relax. Video marketing is not going to put us copywriters out of business. If anything, we will be needed more than ever. Planning is more important than ever. You will learn how to tell your story in an interesting, concise manner. You will learn to cover off on the important and interesting notes in a quicker and more direct fashion.
Famous Last Words – “Write drunk. Edit Sober.” – Ernest Hemmingway
The Big Kumbaya in CyberSpace – The Big Kumbaya in CyberSpace – Humans are incredibly visual. They usually are much more comfortable learning visually. Delivering information through video can keep your audience’s attention longer. It also can make your message more easily understood, and significantly more memorable.
Thank you for taking time out to read this piece. To hear the rantings of other voices on the same topic, try these two out:
How to Build the Best PC for Video Editing by James Andrew
Building a Photo and Video Editing PC on a Budget 2017 by Brandon Hart