The human brain processes images 60,000 times faster than text,
and 90% of information transmitted to the brain is visual.
In search of new formats to present their message, marketers devised a simple, alternative to standard text-based content. The infographic is a popular form of content marketing that can simplify and turn an otherwise dry business topic into a fun experience.
Usually, an infographic is visually engaging, containing data that is useful and of value to your target audience. Infographics are designed to be a welcome break from the usual forms of content, such as white papers, e-books, and guides. It differs in that it provides an entertaining, engaging, informing and persuasive message in a brief, easy to read format.
As I was laying out some photographs to music in our editing studio, it occurred to me that this same process could be used to present graphic slides, like those found in infographics and PowerPoint presentations. The idea popped into my brain, “what if we could leverage the brevity and conciseness an infographic with the hard-hitting power of a PowerPoint?”
Combine this with relevant photographs, snazzy transitions between frames, upbeat background music and a voice over elaborating on the major points. What’s not to like? Especially when you consider:
- That you already have a ton of content that you can repurpose.
- Your sales team probably has a small library of PowerPoint presentations already.
- It’s a new & different format to play with to reinvigorate your creative juices.
- You can distill all those long winded white papers and e-books into a brief, to the point, easy to digest video.
- Your metrics are buoyed by adding all those folks who don’t like to read or don’t have time to do so.
A video infographic is worth experimenting with, as it will add another tool to your tool box and allow you to your previous efforts into a new and unique format with which to attract new audience members with.
Famous Last Words
“Visualizations act as a campfire around which we gather to tell stories.”
―Al Shalloway Thought Leader & CEO of Net Objectives
The Hank Moody School of Creative Writing
Write the story you’d most want to read. Think about the books you love, the ones you really lose yourself in. If those are mysteries, then don’t try to write an historical romance or a quiet literary novel. It might not be anything genre-specific that you love, but a certain voice, or type of story, or kinds of characters. Write what you love.
The Big Kumbaya in CyberSpace
Sharing and discussing content posts brings us together as one. Sharing ideas, answering and asking questions makes us all strong. Please take the time to share what works for you.
To hear the rantings of other voices on the same subject:
38 Best Tools for Visualization by Brian Suda & Sam Hampton Smith
The 7 Best Data Visualization Tools In 2017 by Bernard Marr